The Postal Service is being wasteful in spending nearly $300,000 to promote its Elvis Presley stamp. To break even, they would have to sell more than one million stamps to collectors who do not then use them.
Ralph Nader, a few months before the US Postal Service announced it had made a record breaking US$31 million on the strength of some 120 million unused Elvis stamps, out of the 500 million which were sold, the most for any commemorative stamp in US postal history.